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The Town Mouse by A Friend Of Mine

Logo, menu and business card design by A Friend Of Mine for The Town Mouse

The Town Mouse is a new Melbourne-based bar and restaurant owned by Christian McCabe and located in the space formerly occupied by the Embrasse Restaurant. Developed by A Friend Of Mine, the bar’s new brand identity delivers impact through the ‘big city’ and slightly retrospective dimensionality of tall, slim, skyscraper-like, uppercase characters of the logotype set within and alongside the grids of the collateral. A local crafted quality through the shared, brushed surface relationship between digital artwork and the physicality of gold painted window signage. And a daytime night-time duality – perhaps a reference to the bar/restaurant proposition – of a black and cream colour palette, enhanced by the really neat use of photo-luminescent ink across their business cards.

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Agricola designed by Mucca

Agricola - Logo and branding designed by Mucca

Agricola is a restaurant located on Princeton’s Witherspoon Street that offers simple, rustic, American cuisine – created by executive chef Josh Thomsen – that is based around fresh seasonal flavours, local produce grown on their 112 acre farm and a selection of regional beers. Multidisciplinary design agency Mucca was responsible for translating Agricola’s ‘farm-to-table’ concept into a visual identity that extended across a website, signage and printed collateral, and would compliment the earthy materials and intimate lighting of Seed Design’s interior.

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The Honours designed by Touch

Logo and menu with gold foil and embossed cover detail for brasserie The Honours designed by Touch

The Honours is an Edinburgh-based and Parisian-influenced brasserie owned by two Michelin-starred chef and restaurateur Martin Wishart. The brasserie’s visual identity, developed by creative agency Touch – also responsible for the branding of Martin’s other establishments, combines a well-spaced logo-type, a creative monogram, black and cream colour palette, tactile material textures and a block foil print finish to communicate a traditional crafted approach to food, the use of high quality ingredients and personal service practices set within a contemporary environment.

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