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Yoobi Sushi designed by ico

Yoobi Sushi Logo

Yoobi Sushi will be a new Japanese hand crafted seafood experience based in Soho, London serving temaki rolls and fresh sushi, eaten by hand from a cone in a restaurant. The new name and identity, managed by brand design agency ico is based around the word ‘yubi’ (Japanese for finger) and was inspired by the founders’ trips to Rio and Tokyo.

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