HEMA is an international retailer established in 1926 with over 400 shops across the Netherlands, Belgium, Luxumberg and Germany. HEMA typically sells own brand products across a variety of categories including clothing, food, gardening tools, office supplies and homeware. Studio Kluif has been involved in the branding and packaging of these products since 2002 and designed this year’s new range titled ‘Grow Your Own’ that blends illustration and photography to deliver a functional and aspiring pack design.
Established in 2007 The Lollipop Shoppe is a contemporary retailer designer furniture and accessories located in Brighton, UK. With its own range in development and another store set for London they challenged Studio Makgill to develop an identity that could reflect their growing ambitions, convey a straightforward business nature and unify the shop’s modern and classic product ranges.
Originally an eCommerce business, On The Fly opened its first store in San Francisco during 2008, positioning itself as ‘the brand for the finer things in life’, retailing a wide range of luxury men’s goods. On The Fly approached design firm Hatch to help develop their identity to reflect this proposition and extend it across a variety of touch points.