John Lewis Spectrum designed by Pentagram

Opinion by Richard Baird.

Packaging design by Pentagram for John Lewis' consumer electronics range Spectrum

Spectrum is a recently redesigned consumer electronics range created by and sold through British department store John Lewis. The range includes DAB radios, alarm clocks, speakers and iPad covers. These are bound by a cohesive aesthetic of soft plastic, geometric forms, bright colours and a packaging treatment created by international design studio Pentagram, led by partner Harry Pearce.

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Loot designed by Savvy

Logotype, stationery and print designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

Loot is a surf and lifestyle store retailing distinctive products for a modern and global consumer and offers an alternative to the more commercial items from retailers typically found in its touristic location in the Mexican city of Zihuatanejo. Loot’s brand identity, designed by Savvy, draws its character and distinction from Zihuatanejo’s past as a hotspot for pirates, and visualised as a combination of regional historical elements and modern pop culture, allowing it to be relevant to both the local community and international shoppers.

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