Following yesterday’s review of my favourite packaging featured on BP&O during 2011, today I have pulled together my top five branding projects. I hope that some of you will take the time to add your own opinions and let me know of any projects I may have missed.
I started BP&O back in February and since then I have almost managed to post an article every weekday. At times it’s been difficult and time-consuming but I have really enjoyed reading all the opinions posted and hope the site continues to grow in the new year. Today’s post is my top five packaging projects from 2011 with branding to follow tomorrow. These are my personal favourites and I hope that some of you will take the time to add your own opinions on my choices and your favourites of the year.
Willow is a brand of spring water sourced and bottled in the English Lake District. Following its recent acquisition by entrepreneur John Halewood and in lou of a fresh marketing push, the brand received a new packaging and brand treatment managed by Manchester based freelance designer Kirsty Mcmaster to better represent the quality, unique characteristics and origin of the water.