Be True Smoothies designed by Studio In
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Bottle Packaging, Drinks Packaging, Foil Blocking, Food Logos and Packaging Design, Fruit Juice and Smoothie Packaging, Health Food Packaging, Packaging Design, Packaging Design Blog, Packaging News, Packaging Opinion, Russian Design, Script Logotypes, The Best Packaging of 2013 Comments Off on Be True Smoothies designed by Studio InStudio In have recently completed the rebranding and repackaging of Russian smoothie brand Be True. The new design solution rightfully drops the Innocent-esque sketch and similar bottle choice in favour of a coloured foil splash and crown logo executed across a textured paper and a plastic structural design with raised surface detail. This combination of paper, print and structure, a union typically seen in the spirit category where spend is higher, is fused with the established and communicative industry conventions of organic form, a well rendered script logotype, hand drawn illustrative detail, bright contemporary colour and energy – enhanced by plenty of white space – as well as a neat, playful, die cut tree element to effectively convey honesty, natural ingredients and premium quality with a more proprietary finish.
Batishta designed by The Bakery
Posted: Filed under: Logo Reviews, Music | Tags: Brand Identity Reviews, Branding, Branding News, Graphic Design, Handcraft, Letterpress, Logo Design & Branding Blog, Logo Designs, Logo News, Packaging Design, Russian Design, Typography Comments Off on Batishta designed by The BakeryBatishta is a Moscow-based musician who originally began his career with electronic rap group Band’eros. Following a recent split and seeking to establish a solo career, Batishta commissioned design agency The Bakery to develop a new visual identity, website and CD packaging solution for his 5010 album that would position him as a modern urban gentleman and reflect his ‘established celebrity, rooted in street culture and hip-hop’.
Fresh Point designed by Designers Anonymous
Posted: Filed under: Food and Drink, Logo Reviews | Tags: Brand Identity Reviews, Cafe Logos, Food Packaging, Fruit Juice and Smoothie Packaging, Graphic Design, Illustration, Logo Design & Branding Blog, Logo Designs, Packaging Design, Restaurant Logos, Russian Design, Sandwich Packaging, Typography Comments Off on Fresh Point designed by Designers AnonymousFresh Point is a new and healthy fast food cafe that sells soups, wraps, sandwiches, fresh juice and yoghurt from its location on Nevsky Prospekt, St. Petersburg, Russia. The brand approached London-based agency Designers Anonymous who, utilising a simple leaf/arrow device to communicate fresh and fast, developed a complete visual identity system that included packaging solutions, interior design, POS, uniforms and signage.