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Be True Smoothies designed by Studio In

Packaging with coloured foil and raised surface details designed by Studio In for Russian smoothie brand Be True

Studio In have recently completed the rebranding and repackaging of Russian smoothie brand Be True. The new design solution rightfully drops the Innocent-esque sketch and similar bottle choice in favour of a coloured foil splash and crown logo executed across a textured paper and a plastic structural design with raised surface detail. This combination of paper, print and structure, a union typically seen in the spirit category where spend is higher, is fused with the established and communicative industry conventions of organic form, a well rendered script logotype, hand drawn illustrative detail, bright contemporary colour and energy – enhanced by plenty of white space – as well as a neat, playful, die cut tree element to effectively convey honesty, natural ingredients and premium quality with a more proprietary finish.

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Batishta designed by The Bakery

Packaging designed by The Bakery for Moscow-based musician Batishta

Batishta is a Moscow-based musician who originally began his career with electronic rap group Band’eros. Following a recent split and seeking to establish a solo career, Batishta commissioned design agency The Bakery to develop a new visual identity, website and CD packaging solution for his 5010 album that would position him as a modern urban gentleman and reflect his ‘established celebrity, rooted in street culture and hip-hop’.

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Fresh Point designed by Designers Anonymous

Logo and packaging created by Designers Anonymous for Russian fast food cafe Fresh Point.

Fresh Point is a new and healthy fast food cafe that sells soups, wraps, sandwiches, fresh juice and yoghurt from its location on Nevsky Prospekt, St. Petersburg, Russia. The brand approached London-based agency Designers Anonymous who, utilising a simple leaf/arrow device to communicate fresh and fast, developed a complete visual identity system that included packaging solutions, interior design, POS, uniforms and signage.

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