Opinion by Richard Baird.
Tina Frey is an American homeware designer with a studio in San Francisco. She is inspired by the fluid lines of the sea, the curves and contours of nature, objects picked up while traveling, and the translucent colour of ice lollies and jelly beans. The design of each of her products—which include plates, bowls and utensils—is rooted in simplicity and functionality. These are sculpted by hand in clay, cast in colour in small batches, then sanded and finished by hand. This process gives each object a high-quality and uniquely crafted character.
Drawing on the organic shapes and hand crafted nature of the range, graphic design studio Mucho created a new visual identity for Tina Frey with a soft and sculpted quality—in form, colour and texture—and a contemporary restraint, while the use of brighter colour introduces contrast, a conviviality and communicative breadth. This links brochure, note cards, business cards and posters.
Opinion by Josh Nychuk.
New Belgium is an employee-owned craft brewery located in Fort Collins, Colorado, with a quality-focused, fun-driven and environmentally conscious philosophy. Based around the concept of inviting discovery through unification, San Francisco based Hatch worked to redesign New Belgium’s brand identity and the packaging of its complete craft beer range, which included the popular and renowned Fat Tire Amber Ale. Hatch refreshed and modernised the brewery’s identity, breaking through clutter and increasing its prominence, and united a diverse product line through an iconic illustrative consistency whilst retaining individual character.