BPO


Riksteatret designed by Bleed

Logo design by Bleed for Norway's national touring theatre Riksteatret

Established in 1948 and performing on roughly 200 stages, Riksteatret is the national touring theatre of Norway currently directed by actress and politician Ellen Horn. This month sees the launch of Riksteatret’s new visual identity created by multidisciplinary design consultancy Bleed. Based around the concept of a poster and executed as a smart expanding and contracting visual device, the identity creates an interesting border for the theatre’s posters, programmes and stationery with a modernistic egalitarian sense of inclusivity.

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Nostalgi and Classic Racks designed by Bedow

Packaging with black ink across an unbleached board designed by Bedow for hat and shoe rack Nostalgi from manufacturer Essem

Nostalgi is a hat and shoe rack, now considered a Swedish furniture classic, designed by Gunnar Bolin in 1937 and manufactured by Essem. Taking its cues from Essem’s functionalist past and artisanal manufacturing processes, Stockholm based graphic and product design studio Bedow, developed a packaging solution for Nostalgi that contrasts two vastly different sizes of Futura, reflecting the products bold, iconic style and attention to detail, set across an uncoated, unbleached substrate as a single colour print treatment that neatly draws together the aspects of art, craft and modernistic design principles. The off-the-edge type bleed is a nice reference to the modular and extendable nature of the product that really compliments the width of the packaging.

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Matchstick Coffee designed by Vitae

Logo and packaging design for Matchstick Coffee created by Vitae

Matchstick is a Canadian coffee roaster and retailer that specialises in the hand-crafted preparation of single origin beans sourced from Columbia and Guatemala. Matchstick’s branding and packaging, designed by Stockholm based independent designer Cameron McKague, working under his agency Vitae and in collaboration with Dirk Wright, was created to evoke the warmth and charm of its founders through a playful illustrative style and monogram.

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