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Middagsfrid designed by Bold

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Packaging with hand drawn illustrative detail by Bold for Swedish ingredient and recipe delivery service Middagsfrid

Middagsfrid is a service that delivers ingredients and recipes to busy inner city families with limited free time but a desire for high quality, preservative free food. In 2011 Middagsfrid launched its own range of products branded and packaged by Stockholm based Bold working in collaboration with illustrator Peter Herrman.

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Aronia designed by Work In Progress

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Packaging with gold foil and etched illustrative detail designed by Work In Progress for organic cordial Aronia

Aronia is an organically grown brand of aronia cordial that is sold through health food stores across Norway. The packaging, designed by Oslo based multidisciplinary design agency Work In Progress, combines and contrasts an ornate, etched and illustrative script with the sans serif modernism of the Pur logo-type. A simple black, white and gold foil treatment has a contemporary restraint that is successfully mixed with a classic and more medicinal sensibilities that make this look premium but not old fashioned.

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Beito Ysteri by Strømme Throndsen Design

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Packaging and logotype created by Strømme Throndsen Design for Norwegian cheese brand Beito Ysteri

Beito Ysteri is a small dairy located in the region of Oppland, Norway that creates artisan cheeses made of milk produced on site and sourced from local farms. Beito Ysteri approached Oslo based independent design studio Strømme Throndsen to develop a visual identity and packaging solution that would unite the high, natural quality and authentic, handcrafted individuality of their cheeses.

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Richard Baird, Writer & Editor


Richard is a London-based freelance designer and writer working within the field of identity design. He's written for Brand New, Design Week and The Dieline, has had features on Creative Review, It's Nice That and Dezeen and also runs LogoArchive.