Falcon is a Swedish pilsner owned and distributed by Danish brewing company Carlsberg with a family heritage dating back to 1896. As part of an increased marketing spend and a new campaign, directed by DDB, Stockholm based design agency Nine was tasked with repackaging the Falcon brand to reinforce its traditional and premium proposition with a German pilsner inspired aesthetic.
I wrote about this re-brand last week and since then it seems the project has moved towards a far more premium aesthetic dropping some of the more traditional illustrated elements in favour of a conventional beer brand approach; drops of water, wheat, hops and coins etc. (still looks great). Read the original article here.
ALA is an architectural firm based in Helsinki, Finland that aims to conceive and create structures with surprising engineering solutions utilised for residential housing, high-rise properties, centres of culture and underground stations. ALA commissioned international and design consultancy Kokoro & Moi to create their new identity and resolve the company’s solid cross disciplinary experience and creative approach.