Be True Smoothies designed by Studio In
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Bottle Packaging, Drinks Packaging, Foil Blocking, Food Logos and Packaging Design, Fruit Juice and Smoothie Packaging, Health Food Packaging, Packaging Design, Packaging Design Blog, Packaging News, Packaging Opinion, Russian Design, Script Logotypes, The Best Packaging of 2013 Comments Off on Be True Smoothies designed by Studio In 
Studio In have recently completed the rebranding and repackaging of Russian smoothie brand Be True. The new design solution rightfully drops the Innocent-esque sketch and similar bottle choice in favour of a coloured foil splash and crown logo executed across a textured paper and a plastic structural design with raised surface detail. This combination of paper, print and structure, a union typically seen in the spirit category where spend is higher, is fused with the established and communicative industry conventions of organic form, a well rendered script logotype, hand drawn illustrative detail, bright contemporary colour and energy – enhanced by plenty of white space – as well as a neat, playful, die cut tree element to effectively convey honesty, natural ingredients and premium quality with a more proprietary finish.
The Hop Review designed by Jack Muldowney
Posted: Filed under: Food and Drink, Logo Reviews | Tags: Botanical Illustration, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Business Card Design, Craft Beer Logos, Craft Beer Packaging, Craft Brewery Logos, Craft Brewery Packaging, Graphic Design, Illustration, Logo Design & Branding Blog, Logo Opinion, Logos, Logotypes, Script Logotypes, The Best Brand Identities of 2013, The Best Logo Designs of 2013 Comments Off on The Hop Review designed by Jack Muldowney 
The Hop Review is a blog that brings together opinion, pictures and interviews with brewers, store and bar owners to provide readers with a perspective on Chicago’s growing craft beer industry. The blog’s visual identity, which includes a hand drawn logotype and illustrative detail created by graphic designer Jack Muldowney and executed across their website, business cards and stickers, infuses the blog format with a personal and clear craft sensibility.
Lulu Cake Boutique designed by Peck and Co.
Posted: Filed under: Food and Drink, Logo Reviews | Tags: Baking Logos and Packaging, Brand Identity Reviews, Branding, Cooking Logos and Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Peck & Co., Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logos, Script Logotypes, Stationery Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013 Comments Off on Lulu Cake Boutique designed by Peck and Co. 
Lulu is a New York-based cake boutique who, in the words of Peck and Co., the design agency behind the boutique’s new visual identity, craft ‘masterpieces unmatched in flavor’ and are obsessed with detail, artistry and flavour.
Based around a fine line script with large enthusiastic loops and a polished fluidity that neatly walks the line between personal signature and piped icing, contrasting uppercase sans-serif characters and a monochromatic colour palette, Lulu’s identity is a sharp juxtaposition of individuality and creative flourish alongside professional efficiency. While the illustrations and tone of voice (see ‘In Cake We Trust’, ‘Get Your Sugar On’ and ‘Life Is Better With A Cake’) feel a little generic and clunky next to the clear communicative duality and finish of the logotype the the use of unbleached, string-tied boxes, paper, stickers, tape and what looks like a letter-press finish work well to add a small-scale, traditional and custom sensibility to the project that really builds on the craft values of the brand.
