BPO


BP&O Collections — Theatre

Selected by Richard Baird.

The Very Best in Branding for Theatre's

A continually updated collection of some of the best graphic identity design work created for theatres, reviewed and published on BP&O. This post features work by Pentagram, Studio fnt and Spy, and includes projects that cover programmes and posters, but also those that included supergraphics and wayfinding.

These share a strong visual impact and a graphic immediacy in the contrast of colour, type and form. Some are codified while others shift, capturing the unique creative direction of each season. For the most part, these are rooted in a compelling concept such as Paula Scher’s ongogoing work for Atlantic Theater and Public Theater. Be sure to click the images to read more about the project, the intentions of each design, and how these work alongside other assets.

This post was published as a quick way to browse through BP&O’s content and get access to older but equally interesting projects through different themes, and expands on previous posts under the category The Best of BP&O. This series can be subscribed to here.

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Shakespeare In The Park 2019 by Pentagram

Opinion by Richard Baird

Posters, flyers, signage, t-shirts and newspaper advertising by Pentagram's Paula Scher for The Public Theatre's Shakespeare in the Park 2018

Shakespeare In The Park is an annual event and duo of free performances presented by New York’s The Public that takes place at the Delacorte Theater in Central Park in May and June. 2019 saw performances of Much Ado About Nothing and Coriolanus under the theme “Rumours and Rebels”.

The event was promoted through a city-wide campaign developed by Pentagram’s Paula Scher and team, with assets such as signage being designed and deployed by The Public’s in-house team. This furthers the enduring and evolving identity Paula Scher designed for the theatre in 1994, revised 2005 and again in 2008.

There remains a continuity in the impact, immediacy and dynamic qualities of previous campaigns whilst working in a new colour palette of red, blue and yellow, and an angled approach to type. This links signage, static and dynamic posters and billboards, t-shirts and newspaper advertising. The work done for the event will go on to form the basis of communications for The Public’s 2019–2020 season.

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BP&O Collections — Best Awards Finalists 2018

BP&O Collections — Best Awards Finalists 2018

The Best Awards is an annual celebration of interactive, graphic, product and spacial design work from New Zealand and Australia, run by The Designer’s Institute. This year’s event will take place on Saturday 22nd September at Auckland’s Viaduct Events Centre where winning studios will be awarded a Gold Pin for best in category, a Supreme Pin for best in discipline or a Purple Pin for those considered to have raised the bar of design.

Other awards include The John Britten Black Pin, which will be given to an individual for their leadership, vision and achievements nationally and internationally, and The Designer’s Institute of New Zealand Black Pin for Outstanding Achievement. This will be awarded to a member who has made a lasting and valuable contribution to the design profession and design culture in New Zealand. The judges for each catagory can be seen here.

To coincide with the publication of the finalists BP&O looks back at those projects reviewed on the site and up for awards in September. Finalists include Re, Akin, Studio South, Garbett and Richards Partners.

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