The Best of BP&O — May 2015

Curated by Richard Baird.

The Best of BP&O May 2015

Although it has been a slow month for new work there have been a number of highlights. These have included Kokoro & Moi’s visual identity for Guggenheim Helsinki NOW, Folch’s work for homeware and fashion accessory brand Zuzunaga and Stranger & Stranger’s new packaging treatment for rare Speyside single malt Scotch whisky Aultmore. However, there were five projects that stood out and have made it into BP&O’s Best of Series, a feature that brings together the most interesting and unusual projects published on the site each month for another opportunity to be seen and shared.

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Avo Consulting by Bleed

Text by Richard Baird.

New logo, custom typeface, posters, banners, supergraphics and tote bags for Nordic technology and management consultancy Avo designed by Blee

Avo is a Nordic technology and management consultancy with offices in Norway and Sweden. Since its founding in 2016 it has seen rapid growth, expanding from 5 to 85 employees in three years. It has done this through a strategic rethinking of the way in which consultancy services are delivered, removing the buzz words associated with the industry, solving business problems and then helping to make the necessary changes easy. The Avo Consultancy culture is described as having a unique and playful philosophy. It is this, and the ambiguity of the AVO name (often assumed to be an acronym, or initials with an embedded meaning) that was the foundation of a new visual identity design created by Bleed. This playful philosophy and ambiguity is expressed predominantly as an A, followed by two characters from “Avodings”, a custom typeface of unique dingbats. This links the Avo Consultancy website, alongside colour and Neue Haas Unica, with interior supergraphics, tote bags, banners, posters employee generated e-mail signatures and other communications.

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Tanoshii Ramen Bar designed by Mast, United States

Opinion by Richard Baird.

Menus, coasters and gift certificates for Dallas based ramen restaurant Tanoshii designed by Mast

Ramen is a Japanese meat broth and wheat-noodle soup that originated in China and is now embraced internationally. While many enjoy instant versions, the best is said to be prepared over days and is the product, and some would say the art form, of a creative and experienced chef. These are the values of Tanoshii. As the first dedicated ramen bar in Dallas, Texas, Tanoshii will act as an introduction to the variety and distinctive flavours of ramen. This role is reflected within the bar’s interior design and identity treatment, developed by Denver based design studio Mast, through Western modernity and current restaurant trends, the detail of Eastern cultural references, and a little of the local area. The project went on to include menu design, interior graphics, gift certificates and coasters.

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