Opinion by Richard Baird.
Ten Trinity Square is a super prime real estate project developed by the Chinese conglomerate Reignwood Group. It is made up of a private members club, residencies and a Four Seasons hotel, all set within the Port of London Authority building which is located at the centre of the city near the Tower of London and with views of the Thames. The building was designed by Sir Edwin Cooper in a neoclassical style, built by John Mowlen & Co, and opened in 1922 by British Prime Minister of the time David Lloyd George.
In the words of Reignwood Group’s Chairman Dr Chanchai Ruayrungruang, ‘Ten Trinity Square is one of London’s true landmark buildings, re-created as an exclusive and harmonious arrangement of residences, hotel and club, in a vision that links, explores and expresses the cultures and achievements of peoples all around the world.’
As part of a reinvigoration program – one designed to recognise and reinforce the building’s historic status, architectural merit and redefined purpose – Pentagram, led by partner John Rushworth, developed a strategy and visual identity treatment that include logo, print and interior design, that would contribute to the overall revitalisation of Ten Trinity Square.