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Paul’s at Haymarket by 25AH, Sweden

Opinion by Richard Baird.

Branded bill clip for Stockholm-based restaurant Paul's at Haymarket by 25AH, Sweden

Paul’s is a restaurant located in the Haymarket hotel which is situated at the heart of the Swedish capital of Stockholm. The restaurant is named after Paul U. Bergström, founder of a well-known department store that previously occupied the building, and features a distinctive period interior of bent wood chairs, white tiles, leather banquette seating, marble surfaces and art deco-inspired flourishes. This is a reflection of Paul’s menu which is inspired by classical European cuisine and the American grill from the turn of the century.

Scandinavian graphic design studio 25AH created a visual identity for Paul’s that although simple in its graphic expression, draws on Haymarket’s signage, unchanged since the 1920s, the history of the building, the restaurant’s period interior and its European and American menu. This is expressed through type, neon signage and materiality which links rich interior design with a more restrained set of printed materials that included matchbooks, menus, postcards, tableware and bill clips.

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Otium by Sagmeister & Walsh, United States

Opinion by Richard Baird.

Brand identity, logo and stationery design by New York based Sagmeister & Walsh for contemporary restaurant Otium

Otium is a contemporary restaurant developed by American chef and restaurateur Timothy Hollingsworth. It is located in downtown LA and has a menu of rustic dishes made from sustainable ingredients grown on its mezzanine level and cooked over a wood fire. The restaurant features an open kitchen that merges indoor and outdoor spaces, created with the communal areas of its neighbours, The Broad Museum of Contemporary Art and Grand Avenue, in mind. This is also expressed in the name, rooted in Latin, which describes a place of leisurely social activity, and throughout its brand identity, which intended to bring the outdoors in. This is achieved using a mix of materials across packaging, menus, stationery, coasters and business cards, subtly expressed by a simple logo, and more explicitly as a large and detailed mural, all created by New York based graphic design studio Sagmeister & Walsh.

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Farah by Post, United Kingdom

Opinion by Richard Baird.

Branding for UK men's fashion brand Farah Farah by graphic design studio Post

Farah is a men’s fashion brand with a seasonal catalogue of shirts, polo shirts, knitwear, jackets, footwear, bags and accessories available online and from high street and department store premises in the United Kingdom. Following two years of collaboration, London based graphic design studio Post were commissioned by Farah to refresh its visual identity, from tags, retail concept, internal communications and art direction, to stationery, business cards, brand book and signage.

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