BPO


Åhléns Hem by Twenty-five Art House, Sweden

Opinion by Richard Baird.

Sign design and wayfinding for Ahlens Hem by 25AH

Åhléns is a department store and one of Sweden’s leading retailers. It has locations in many of the cities across the country, with 18 in Stockholm alone, and also trades in neighbouring Norway. Åhléns has a significant history, beginning life as a mail-order business in 1899, and moving into low-cost retail in 1964. It now stocks up-market products across the beauty, fashion, home and media markets.

Scandinavian design studio Twenty-five Art House was commissioned to develop a new concept for Åhléns’ in-store communication and wayfinding across its Home department, and delivered a solution based around signage, patterns and custom typography with the intention of both guiding and inspiring.

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Tenderloin Museum by Mucho, United States

Opinion by Richard Baird.

Brand identity, t-shirts and tote bags for Tenderloin Museum by graphic design studio Mucho

The Tenderloin Museum tells the story of, and celebrates, the people and rich history of the Tenderloin district, a 31 block region of San Francisco. The museum’s permanent exhibition covers the area’s rebuilding, from 1906, following the great earthquake, until the present, and captures its diversity. It is a neighbourhood that has been filled with, what Mucho, the graphic design studio behind the museum’s visual identity describe rather romantically as, immigrants and iconoclasts, artists and activists, sinners and saints. It is a place known for “girls, gambling and graft” but equally for its cultural icons, these have included the Grateful Dead, Miles Davis and Dashiell Hammett.

Mucho were responsible for creating the museum’s brand identity, signage and merchandise, which extended to t-shirts, coasters, cups, mugs, maps, tote bags and posters.

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BP&O Collections – Signs & Wayfinding

Curated by Richard Baird.

  The Best of BP&O – Signage & Wayfinding

A continually updated collection of signage and way finding designed for museums, galleries, shops and bars,  as part of a new brand identity, and published on BP&O. Between them, these how a mix structure, type and iconography, material choice, surface finishes, colour and contrast can stand out, communicate and direct.

This selection features window decals, illuminated panels, neon tubes, standalone and wall mounted solutions, as well as those that have been handprinted, and includes work by graphic design studios Spy, Bond, Stockholm Design Lab and Maud, amongst many others. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

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