Papillon Blu is a privately owned spa and wellness centre located at the heart of Indonesia’s Surabaya City. Independent design studio Sciencewerk recently worked with the spa to develop a new brand identity, which included a logomark, logotype, print, environmental signage and website, based around the name blue butterfly.
The Swedish History Museum is one of the country’s largest museums with a collection of over 10 million objects from a history that spans thousands of years. The museum also functions as a venue for lectures, concerts and a variety of activities.
Stockholm-based design studio Bold were recently commissioned to develop a new brand identity for the museum that would revitalise the visitor experience, position it as Sweden’s number one storyteller and arouse curiosity and interest in Swedish history. The studio’s solution, which included a logo and logotype, pictograms, print communication, book and interior and exterior signage, is an acute juxtaposition of past and present achieved through the union of disparate type, image, colour and texture.