BPO


Platform designed by Pentagram

Logotype designed by Pentagram for not-for-profit organisation Platform

Platform is a not-for-profit organisation that aims to “increase the interest and participation of underrepresented groups in the fields of technology and entrepreneurship, with a particular focus on African-Americans, Latinos and women” and “to help influence and inspire the next generation of innovators, inventors and entrepreneurs” through its website, conferences and providing “access to current leaders and role models”. Platform’s visual identity, designed by Pentagram, delivers a clear and consistent technological platform and subtle sense of educational accessiblity through the shared aesthetic of ‘digital’ type and playful iconography, a monochromatic colour palette in print and bright blocks of contemporary colour and modular structure on-line.

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Motion Music designed by Face

Waveform logo as neon signage designed by Face for tour management agency Motion Music

Motion Music is a Los Angeles based business that works with managers, agents, labels, and artists to produce professional tours, concerts and appearances worldwide. Inspired by the forms created by noise frequencies, modernism, and technology, design agency Face, a regular on BP&O, created a “bold, dynamic, and versatile” visual identity for Motion Music that would reflect their intentions of setting a high standard of service and innovation for the touring industry and appeal to both the younger and more business-minded individuals of the industry.

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InForm designed by Hofstede

Logo and business cards for architectural design and building firm InForm by Hofstede

InForm is an Australia architectural design and build firm established in 1996 that provides a holistic service which “integrates architecture and construction in a process that promotes creativity, flexibility and efficiency”.

Their new visual identity, created by design and digital development studio Hofstede and “rolled out across printed, digital and environmental forms”, conveys familiar and modernist architectural principles such as truth to materials, craft, structure, functionality and restraint with a neat combination of black, white and dark concrete grey uncoated substrate choices, the high quality of foil finishes, grid-based layouts, plenty of space and the geometric basis of a logotype constructed from Neuzeit S.

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