KITTE, a play on the Japanese word “kitte” literally meaning “postage stamp” in English, is a new seven-floor restaurant and retail destination located in Tokyo’s Marunouchi district that opened its doors on March 21st, 2013. Housed within JP Tower—the site of the landmark central post office building—KITTE will play an instrumental role in revamping the historic area as the first commercial facility of the now privately held Japan Post company.
Guest Opinion written by Josh Nychuk
Anagrama have just completed the branding of Romero+McPaul, an English-style velvet slipper manufacturer and retailer established by Italian shoemaker Mr. Migliori that produces bespoke lines handcrafted by artisans with a ‘trendy twist’.
“For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it’s sailing and yacht club maritime lifestyle. With the intention to speak of the product’s duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product’s playfulness, warmth and latino heritage, while mMcPaul is the serious, traditional man, embodying the product’s ancestral and upscale British nature. We gave the brand the rosemary (or “romero” in Spanish) not only as a wink to its name but also as a reference to this herb’s curious nature, as it only grows close to the sea.” – Anagrama