BPO


Park Distillery Vodka by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Package design for Park Vodka by Canadian graphic design studio Glasfurd & Walker via BP&O A Packaging Design Blog.

Park is a bar, restaurant and distillery located in the Canadian resort town of Banff, within the Banff National Park, and the province of Alberta. It is a region of diverse natural beauty, with mountains, prairies, forests and desert badlands that attract walkers, campers and skiers.

Park Restaurant is a celebration of Banff’s alpine history and lifestyle. This runs throughout its interior, campfire-inspired menu and a brand identity by Vancouver based graphic design studio Glasfurd & Walker which plays with the visual vernacular of mountain trails, camping equipment and walking clothes through type, colour and texture. Check out the project and BP&O’s review here.

Glasfurd & Walker continue to work with Park, designing packaging for its distillery business, and its range of vodkas, using the opportunity to build out brand identity with the introduction of illustration by Cristian Fowlie, the perceived value of a silver foil, choice of structure and further material texture.

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Mamen Diego by Atipo, Spain

Opinion by Richard Baird.

Branding for Spanish architect and interior design business Mamen Diego by Atipo

Spanish graphic design company Atipo recently worked with Madrid based architecture and interior design studio Mamen Diego to create a new brand identity treatment that would extend across and unite a variety of print and digital assets. These included business cards, stationery, brochure and website.

Although there is not much information about the philosophies or positioning of Mamen Diego—their new website is yet to launch and Atipo’s documentation is short on words—the one image online and the two images in the brochure suggest that the studio plays with tradition and modernity, favours ornament and exposed architectural materials, and utilises both geometric and organic detail.

This is conveyed through Mamen Diego’s new brand identity using typographical idiosyncrasy, block foil print finish, an uncoated and tactile material choice, colour contrast, bold form, finer detail and more directly through photography.

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The Hyundai Department Store by Studio fnt, South Korea

Opinion by Richard Baird.

Branding for South Korean department store The Hyundai by graphic design company Studio fnt

The Hyundai is a well-known, well-thought-of and well-established South Korean department store that this year will celebrate its 44th anniversary. To coincide with this, The Hyundai launched a new brand identity system developed by Seoul graphic design company Studio fnt. This builds on the logotype and colour palette created by New York’s Base Design earlier in 2015, and introduces a Korean logotype, patterns, geometric sans-serif typography, monolinear iconography and foil print finishes across business cards, price tags, stationery, packaging, store cards and print communication. The project also included signage and wayfinding.

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