BPO


Full of Luck Club 福乐 by Bravo, Singapore

Opinion by Richard Baird.

Branding and illustrated and gold foiled business cards by Singapore-based graphic design studio Bravo for modern Cantonese kitchen Full of Luck Club 福乐

Full of Luck Club 福乐 and Bao Bar is a combined Cantonese restaurant and takeaway, located in Holland Village, Singapore, serving authentic Chinese comfort food. The restaurant was created by the team behind Li Bai Cantonese Restaurant at Sheraton Towers Singapore, and has a menu that combines timeless plates such as roast meats, fresh noodles and dim sum with more contemporary items such as Chinese-inspired salads, craft beers and speciality ‘baos’. This meeting of modernity and timelessness plays out across the restaurant’s brand identity, designed by Bravo, in the meeting of dynamic lettering, a pastel colour palette and a gold block foil print finish.

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The Working Capitol by Foreign Policy, Singapore

Opinion by Richard Baird.

Branding and business cards for Singapore co-working space The Working Capitol by Graphic Design Studio Foreign Policy

The Working Capitol is a co-working space located within a historic building situated in Singapore’s Chinatown. It is described as being less of a start-up incubator and more of a community of knowledgeable people working at the intersection creativity, technology and business.

Its brand identity, designed by Foreign Policy, is based around the Euclidean Principle, a mathematical system of basic parts that contribute equally to the whole, without undermining their own individual value. This principle is also the basis of a trisection of brand values; to provide a good quality space, combined with a sense of contemporary lifestyle and the fostering of community.

These ideas, and the intersection of disciplines, are conveyed through a visual language that juxtaposes a technical precision alongside the creative and crafted, and throughout an interior of utility and bright colour. This interior draws further impact and distinction from an exterior structure which is firmly rooted in the traditional. The project went on to include signage and wayfinding, stationery and business cards.

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Bottura by Foreign Policy, Singapore

Opinion by Richard Baird.

Branding for Singapore based Italian restaurant Bottura by graphic design studio Foreign Policy

Bottura is an Italian restaurant and food store with space in Singapore’s Suntec City Mall. It has a contemporary interior of exposed utilities painted black, white suspended ceiling and surfaces, dark wood and steel furniture, glass, concrete and steel counters, warm spot and low-hanging lights and an open kitchen working from authentic family recipes rooted in the owner’s hometown of Bologna. This interior is punctuated by a bright, high contrast and convivial brand identity, developed by graphic design studio Foreign Policy, informed by the restaurant’s fusion of tradition and modernity, and extending across menus, coasters, packaging and signage.

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