BPO


EDL Laminates by Bravo, Singapore

Opinion by Richard Baird.

Branding for high pressure laminate distributor EDL by graphic design studio Bravo.

Working with manufacturers in Italy, Korea and Taiwan EDL provides high pressure laminates for architects and interior designers throughout Asia, and is dedicated to anticipating trends, adopting the latest technologies and introducing its own break-through innovations that amome from a decade of industry experience.

To coincide with EDL’s tenth anniversary, and a push further into the international market, the company worked with Singapore and New York based graphic design studio Bravo to help reimagine its visual identity. This included logo design, business cards, magazine cover, brochure and website that position EDL as curators of high-quality raw materials to artists through brightly coloured geometric patterns, silver block foil detail, material texture, and a paper craft component. This article was updated 09/16 with images of EDL’s 2016 brochure.

Continue reading this article


The Assembly by Bravo, Singapore

Opinion by Richard Baird.

Logo and neon sign by Bravo for Singapore based men's retail store and coffee shop The Assembly

The Assembly and The Assembly Ground are a men’s retail destination and coffee shop in Singapore. The store stocks a variety of lifestyle labels for the “fun and spontaneous gentlemen who appreciate quality” while the coffee shop is a space for like-minded individuals to get together. Graphic design studio Bravo was responsible for creating a cohesive interior design and visual identity for both experiences.

Described as classic, versatile and playful, Bravo’s treatment mixes familiar fashion patterns with hand drawn illustrative flourishes and practical sans-serif typography across menus, business cards, bags and tags, and sets these within the context of an interior of robust, industrial and earthy material textures, surfaces and furniture. The project also included neon signage and menu design.

Continue reading this article


Marco Marco by Acre, Singapore

Opinion by Richard Baird.

Sans-serif logotype and business card design by Acre for Singapore based Italian restaurant brand Marco Marco

Marco Marco is an Italian restaurant business with five locations across the city-state of Singapore and an affordable menu made up of international interpretations of classic dishes. These are created from simple recipes inspired by modern food culture using fresh locally sourced ingredients. The name, a reference to the adventures of merchant traveller Marco Polo, was chosen to reflect the international meeting point of ingredients and cultures.

Marco Marco’s brand identity, designed by Acre, draws on the simplicity and accessibility of the experience, the quality and creativity of the dishes and their modern international influences, and visualises these through the juxtaposition of a simple type alongside the detail of deconstructed dish photography. The project included business card and menu design.

Continue reading this article