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Electric Ink by Robot Food, United Kingdom

Opinion by Richard Baird.

Branding and packaging design for tattoo care range Electric Ink by Leeds-based design studio Robot Food.

With the rise in the popularity of tattoos and the lack of credible long-term care products, Leeds-based design studio Robot Food formulated, branded and packaged Electric Ink, a tattoo care range for the mainstream market. The range includes a serum that enhances colour, an oil that delivers a freshly-inked look, and a daily moisturiser. Each feature distinctive packaging design that draws on and honours the counter-cultural tradition of tattooing and acknowledges its move into the mainstream. Electric Ink launched in 2017 and is throughout the United Kingdom from Superdrug, selected tattoo and barber shops, as well as fashion retailers.

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Tangent GC Soap by Carl Nas Associates, United Kingdom

Opinion by Richard Baird.

Campaign image by London-based Carl Nas Associates for Tangent GC's latest range of organic soaps

Tangent GC is a Scandinavian organic garment and shoe care company developing products that intend to ensure longevity. The company’s brand identity, a simple utilitarian typographical expression, designed by Essen International, delivered a sense of informational immediacy through the absence of superfluous stylistic detail and colour, dividing content in the arrangement, orientation and typesetting of Akkurat Mono.

Venturing into organic personal skincare, Tangent GC worked with London-based Carl Nas Associates to build on the visual language laid down by Essen International, with a similar approach to packaging, whilst introducing a beta version of Akkurat Mono Bold and a launch campaign of dynamic image that makes a connection with the brand’s beginnings, visualising fragrance as swirling fabric. This post was updated October 2017 with more campaign and packaging images as TangentGC launch new products.

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Triumph & Disaster – On The Road designed by DDMMYY

Packaging for Triumph & Disaster's travel kit On The Road designed by DDMMYY

Triumph & Disaster (T&D) is a male skincare and accessory brand that appropriates the traditional grooming experience associated with the past and fuses it with the high quality, natural and scientifically formulated expectations of today’s market. T&D’s packaging, created by New Zealand based design studio DDMMYY, references and confidently brings the type-heavy, heraldic detail, and traditional structural and material choices of the past into the present with a clear communicative consistency and an unusual but distinctive white on black colour palette. DDMMYY continue to work with Triumph & Disaster and have recently published images of their packaging solution for the brand’s latest travel kit On The Road.

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