Mrs. Weinstein’s is an American handmade toffee brand with a heritage that dates back to 1964 and recipes that have been past down through generations. In order to accommodate an ever expanding product line, which includes a new popcorn range, Mrs. Weinstein’s recently commissioned Studio MPLS to develop a packaging solution that would establish a coherent and communicative system for current and future products.
In an industry that deals with clients who find themselves in a crisis or distressed and where business is often perceived as cold and insincere, Finnish law firm Finsta is a keen to position itself as empathetic and trustworthy.
Design studio Werklig worked with Finsta to develop a new brand identity solution that, through an approach that disregards the visual conventions of the industry—bookshelves filed with law books, scales weighing right and wrong and generic stock photos—draws on the interests of the people that make up the firm to humanise and personalise their service.
Michael Barley is a Texas-based commercial photographer with experience in the corporate, advertising and healthcare sectors. His visual identity and business cards, developed by 3advertising, is a lovely mix of simple typography and a crafted and communicative business card solution that adds a tactile dimensionality to the vivid detail of Michael’s photographs.