BPO


Frameline 41 by Mucho, United States

Opinion by Richard Baird & Seth Rowden

Visual identity, campaign and print by Mucho for San Francisco based LGBT film festival Frameline 41.

Frameline is an American nonprofit arts organisation and the world’s longest running LGBTQ film festival. Frameline continues its mission, since its founding in 1977, to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its visual identity and campaigns for its 40th and 41st LGBTQ film festivals, delivering a system based around a framing device. This links membership cards, stationery and business cards, as well as campaign specific materials such as individual event invitations, posters and tote bags.

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Sydlexia: Making Sense Of Dyslexia by BBDO Dubai, UAE

Opinion by Richard Baird.

Brand identity and print campaign, posters and adverts for Sydney Dyslexia's innovative new programme Sydlexia by BBDO Dubai

Sydney Dyslexia intends to challenge the misconception that dyslexia is a learning disability, and instead, move the conversation forward, to more appropriately address it as a learning difference. Sydlexia is an innovative and pioneering platform, created by Sydney Dyslexia, to help aid this change, and offers new techniques and training methods to help facilitate “dyslexia correction”.

Dyslexia is the most common learning disorder. It affects 1 in 10 people worldwide. It is indifferent, and its challenges are felt by those from all walks of life. Sydlexia worked with BBDO Dubai on brand identity and its first campaign with the intention of engaging a diverse group of people.

Taking their cues from the universal notion of dyslexia as a learning difference that breaks up and rearranges letters and words, BBDO finds a convivial, modern and universal expression that draws a lot of visual and cognitive equity from simple typographical play, the fracturing of words and the process of their reconstruction.

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Collect by Spin, United Kingdom

Opinion by Richard Baird.

Brand identity and flyer for contemporary international art fair Collect, designed by Spin, London, UK

Collect is an international art fair that this year took place between the 2–6 of February at London’s Saatchi Gallery. Presented by the Crafts Council, Collect gave visitors the chance to see and buy museum-quality and contemporary ceramics, glass, jewellery, wood, metal and textiles created by established and emerging artists and makers represented by over thirty of the world’s best galleries.

Collect’s brand identity, designed by Spin, draws character, play and visual interest from an economical use of a single and fairly austere font, and a black and white colour palette, and went on to include a variety of print communications including leaflets and catalogue, art direction, animation, advertising, signage and environmental graphics.

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