Fresh Point is a new and healthy fast food cafe that sells soups, wraps, sandwiches, fresh juice and yoghurt from its location on Nevsky Prospekt, St. Petersburg, Russia. The brand approached London-based agency Designers Anonymous who, utilising a simple leaf/arrow device to communicate fresh and fast, developed a complete visual identity system that included packaging solutions, interior design, POS, uniforms and signage.
CAPI is an Australian producer of premium carbonated fruit juices, mixers and mineral waters. Recently, as part of a complete rebrand, Melbourne based design studio Can I Play developed a new visual identity, packaging system and website solution that utilise a clean and contemporary typographic approach to characterise the natural origins and bold flavours of the range.
Bio Green Dairy is a UK producer of drinking yoghurt that blends real fruit and good bacteria. As part of a brand overhaul they turned to London based design agency B&B to develop a new name, identity and packaging proposition that would deliver a stronger presence in an increasingly saturated market. Now retailing under the name Good Heavens! and labelled a ’boutique dairy’ the product has been repositioned as ‘indulgent’ and ‘feminine’.