The Primal Kitchen is a UK based health food brand founded by nutritionist Suzie Walker with the intention of making the paleo lifestyle, a modern nutritional plan based on the presumed diet of Paleolithic humans, easier and more accessible. The Primal Kitchen commissioned design studio Midday to create a visual identity for the brand which would extend across the packaging for its cold pressed snack bar range and its website. By mixing now conventional but effective natural design cues such a typographic simplicity and a limited pastel colour palette, with a solid illustrative character drawn from the brand’s paleo inspiration the solution achieves both a familiarity and distinction.
Capitalising on the increasing demand for healthy protein-rich snacks and sports supplements Kings Biltong, a business established by three former England rugby professionals, have launched a three flavour, cured and sliced, grass-fed British-beef range that offers athletes an “alternative to chalky protein bars and other supplement snacks that miss the mark in terms of both taste and quality perceptions.”
Designed by Leeds-based Robot Food, Kings’ new brand identity and packaging solution takes the clinical sensibilities of the supplement market and fuses it with a traditional Britishness, a union described by the studio as ‘clean, confident and bolder’ with a ‘simplified brand identity, message and colour way’ and a ‘vintage sporting appeal’ that places quality, taste and provenance at the heart of communication.
Inspiral is a UK-based organic raw food company that produces a variety snacks, cakes and drinks. To reach a broader market, move on from a ‘hippy image’ whilst retaining their ‘cool credentials’, Inspiral recently commissioned Studio h to create a new brand identity and packaging system for their Crackits and Kale Chips ranges, among others, as well as developing assets that could be easily utilised across future lines.