Belle Epoque designed by Mind Design
Posted: March 4, 2015 Filed under: Fonts in Use, Food and Drink, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Black and White, Box Packaging, British Design, Business Card Design, Colour in Use: Black, Colour in Use: Gold, Creative Packaging, Designed by Mind Design, Envelope Design, Extended Logotypes, Foil Blocking, Fonts in Use: Sophia, Gold Foil, Graphic Design Blog, Handcraft, Letterhead Design, Logo Design Inspiration, Logo Design Resource, Logo News, Logotypes, Luxury Logos and Packaging Design, Marble Patterns, Metallic Spot Colours, New Logo, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Paper and Card Packaging, Pâtisserie Logos & Packaging Design, Sans-serif Logotypes, Sign Design, Stationery Design, Still Life in Brand Identity Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, The Very Best of 2015, Uncoated Papers & Cards 8 Comments »Opinion by Richard Baird.
Belle Epoque is a French patisserie, located on Islington’s Upper Street, crafting cakes, chocolates, breads, viennoseries, tarts and quiches from high-quality ingredients in a kitchen designed to complement the unrivalled expertise of their chef.
Originally commissioned to develop Belle Epoque’s website, Mind Design managed to expand the scope of the project into a full brand identity exercise that went on to include still life photography, stationery, business cards, packaging, menu design and website. Inspired by the drawings of English Art Nouveau artist Aubrey Beardsley, Belle Epoque’s new brand identity is built around a bold swirling black and white motif, the flourishes of a gold ink and block foil print finish, and images that draw out the colour, artistry and detail of the pastry work through colour and form contrast.
Aspira Urval designed by BVD
Posted: August 28, 2014 Filed under: Business, Banking, Law and Finance, Fonts in Use, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Business Card Design, Colour in Use: Blue, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by BVD, Envelope Design, Fonts in Use: Sophia, From Scandinavia, Graphic Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Opinion, Logotypes, Minimal Design, Sans-serif Logotypes, Stationery Design, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Typography, Uncoated Papers & Cards, Visual Identity Design Blog 25 Comments » 
Aspira Urval is a banking, finance and insurance recruitment specialist with offices in the Swedish city of Stockholm. Its new brand identity, designed by BVD, draws its inspiration from the name and the themes of ‘elevated ambitions’ and ‘reaching new heights’. These are visualised as a generously spaced, uppercase, sans-serif logotype with an adaptive ascender that changes depending on its context. It is a simple abstract nod to growth that draws a proprietary quality from a fairly neutral set of characters and extends across print and digital experience. A single font choice, a variety of good quality, dyed and uncoated boards, a black block foil and blind deboss print finish, each chosen to reflect care and quality of service, introduce a tactile, visual and communicative breadth to the logotype and balance a corporate familiarity and consistency with a sense of individuality.
