Numbered by Martín Azúa designed by P.A.R
Posted: Filed under: Art and Design, Home and Garden, Logo Reviews | Tags: Blind Emboss, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Design For Print, Designed by P.A.R, Designed in Barcelona, Emboss Detail, Handcraft, Logo Design & Branding Blog, Logo News, Logotypes, Lookbook, Minimal Design, New Logo, Spanish Design, Swing Tag Design, The Best Brand Identities of 2014, The Best Business Cards of 2014, The Best Logo Designs of 2014 Comments Off on Numbered by Martín Azúa designed by P.A.R 
Numbered is a range of handcrafted home-ware products and individual commissions, created by Basque product, space and graphic designer Martín Azúa, that explore the relationship between functionality, emotion and conceptual thinking, and blur the line between tradition and innovation. A limited and controlled production context, personalisation and a connection to the local environment bring further value to each object and influence their form, material and manufacture. These values are referenced in a new brand identity solution developed by Barcelona based design studio P.A.R which included logotype, custom script, business cards and swing tag design.
Obbio designed by Mayuscula
Posted: Filed under: Food and Drink, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity, Brand Identity Design, Branding, Branding Blog, Business Card Design, Creative Packaging, Designed by Mayuscula, Food Packaging, Logo Design & Branding Blog, Logo News, Logos, New Logo, Packaging Company, Packaging News, Packaging Opinion, Spanish Design, Stencil Cut Logotypes, The Best Brand Identities of 2014, The Best Logo Designs of 2014, The Best Packaging of 2014 Comments Off on Obbio designed by Mayuscula 
Obbio, a compound of obvious and bio, is a high quality organic supermarket built on a warehouse concept “where traditionally goods were sold without intermediaries.” Designed by Mayuscula, Obbio’s brand identity—which included logotype, illustration, packaging and signage design—juxtaposes etched illustrative detail alongside the utility of a modular grocery box device and stencil cut typography to resolve traditional values and modern convenience.
La Florentina designed by Mucho
Posted: Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity Design, Brand Identity Reviews, Branding, Design For Print, Designed in Barcelona, Fluorescent Ink, Fonts in Use: Futura, Logo Design & Branding Blog, Logo Opinion, Logos, Logotypes, Sans-serif Logotypes, Spanish Design, Stationery Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Window Decals Comments Off on La Florentina designed by Mucho 
Mucho were recently commissioned by the proprietors of Barcelona based deli restaurant and all day cafe La Florentina to develop a new brand identity and graphic language which would extend across their interior, signage and printed collateral.
Based around an early version of Futura with an exaggerated dot motif to reflect the idea of “small ingredients spicing up the structure”, the logotype, typography, window decals and printed collateral – which utilise a single, economical fluorescent ink across white paper – offers a distinctive counterpoint to the detail of the interior and the quirky collages of vintage photography and ingredients designed to “link the food with the ironic character the client wanted”.
The result is a great example of visual identity being led by the most important, communicative and experiential aspect of the brand. Here the quality, character and detail of the environment sets the tone, is mirrored in part by the custom elements of the typography and its bright colour but given contrast through the use of plenty of space in print.
