BPO


Have A Great Day Films by Hey, Spain

Opinion by Richard Baird.

Brand Identity and business cards for Have A Great Day Films by Hey

Have A Great Day Films is the production company of French filmmaker Jérôme de Gerlache. Jérôme is said to have a taste for professional risk-taking and a distinct way of making short films, advertisements and TV comedies. Barcelona based graphic design studio Hey recently worked with Have A Great Day Films to develop a brand identity that would reflect Jérôme’s personality, convey a message of positivity, was sensitive to past experience and influences, but also looked towards the future. The project went on to include custom typography, title formatting and business cards.

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Mamen Diego by Atipo, Spain

Opinion by Richard Baird.

Branding for Spanish architect and interior design business Mamen Diego by Atipo

Spanish graphic design company Atipo recently worked with Madrid based architecture and interior design studio Mamen Diego to create a new brand identity treatment that would extend across and unite a variety of print and digital assets. These included business cards, stationery, brochure and website.

Although there is not much information about the philosophies or positioning of Mamen Diego—their new website is yet to launch and Atipo’s documentation is short on words—the one image online and the two images in the brochure suggest that the studio plays with tradition and modernity, favours ornament and exposed architectural materials, and utilises both geometric and organic detail.

This is conveyed through Mamen Diego’s new brand identity using typographical idiosyncrasy, block foil print finish, an uncoated and tactile material choice, colour contrast, bold form, finer detail and more directly through photography.

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