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Roc Noir designed by 400

Logo designed by 400 for Roc Noir, a UK boutique retailer of high quality Ski equipment

Roc Noir is a UK ’boutique’ retailer of high quality Ski equipment, that mixes knowledge, service and hand selected products for sport enthusiasts. Their identity, designed by London based brand and design consultancy 400, takes its cues from rock carved letter-forms and marries this with bold geometric forms to resolve and emphasise the personal service, quality and utilitarian nature of the brand.

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