Miinus is kitchen created by Finnish furniture manufacture Puustelli. As the name suggests, Miinus was developed around the philosophy of reduction, the process of removing superfluous elements to leave only the minimum, most functional aspects intact. Helsinki based design studio Bond where commissioned by Puustelli to develop a brand identity for the kitchen that would extend across stationery, print, retail and exhibition spaces. By utilising uncoated and unbleached materials, an ink economy, a bold fact based typographic and iconographic approach alongside a more personal hand written script and photography, Bond’s solution effectively conveys the themes of robustness, lifestyle, high quality, natural material use and functionality with a communicative precision.
See more work by Bond here.
Puebla 109 is a three floor 20th century townhouse, located in the Roma Norte colonia of Mexico City, “where art, design and gastronomy converge” in the form of an evolving space utilised as a place to work in the morning, as a restaurant to eat lunch in the afternoon and as a bar to have cocktails in the evening.
Puebla 109’s new brand identity—which includes a number of different logos, packaging and print, stationery and menus created by design studio Savvy—establishes a strong, on-trend and crafted sensibility through hand drawn typography, uncoated materials, stamp-based print finishes and punched tape label detail.
Matthew Hilton is a designer working with De La Espada to bring together craftsmanship, premium materials and advanced manufacturing technologies to produce high quality furniture. Spin, the agency responsible for developing Matthew Hilton’s brand identity, have recently completed the packaging of his first time piece as well as the print for the launch event.
Spin’s juxtaposition of low-fi corrugated card, mechanical stamp and efficient sans-serif typography alongside the current favour for bright dyed board, foil and edge painted detail, the technicality of the illustration’s fine line weights and the contemporary geometric build of the monogram, all set set over the organic lines of a crafted wooden box, delivers high contrast and communicative impact that feels like a solid reflection of the basic functionality of a time piece and the balance between high quality craftsmanship and machined precision.