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Newtown Social Club by Liquorice

Packaging designed by Liquorice Studio for cafe and coffee shop Newtown Social Club

Newtown Social Club is a cafe and coffee shop located in the Fitzroy district of Melbourne. Following a recent refurbishment, brand design agency Liquorice Studio developed a new visual identity for the cafe that juxtaposes organic, natural wood prints, hand stamped print finishes, a pastel colour palette, unbleached and uncoated material choices alongside the utilitarian and geometric qualities of a neutral typeface, grid based layouts and perforated self adhesive labels. The result is an earthy craft-based aesthetic executed with a consistent, small-scale sense of practicality that neatly reflects the cafe’s interior, locality and handmade, hand selected products.

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Hotel Daniel designed by Moodley

Logo designed by Moodley for Vienna and Graz based luxury hotel Daniel

Daniel is a hotel located in the Austrian cities of Vienna and Graz with a smart, urban, luxury proposition and a history dating back to 1886. Daniel’s visual identity, designed by brand specialist Moodley, reflects the contemporary simplicity, high quality, personal service and heritage of the brand through a stamp based logo-mark, plenty of white space and subtle texture.

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Jorge Diego Etienne designed by Savvy

Logo and folder stickers created by Savvy for Monterrey based industrial designer and studio Jorge Diego Etienne

Jorge Diego Etienne is a Monterrey (MX) based industrial designer and studio owner. His new identity, created by multidisciplinary design agency Savvy, neatly contrasts technical and professional precision with a sense of personal handcraft through a complementary combination of tall geometric letterforms and curved terminals—executed across a monogram and logotype, the utilisation of grids, guides and fine lines, uncoated material choices, a blind emboss and the modular sticker and hand stamped print finish of the collaterals. The colour palette offers a similar juxtaposition and duality through the clinical and efficient use of white space and the contemporary creativity (and single colour restraint) of a vivid red.

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