These are the five projects I reviewed during September that I felt really stood out and wanted to give them another opportunity to be seen and discussed. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
Plow is a Tennessee based customer acquisition service and telecom/energy contractor for the large to mid-size business sector. Their identity, created by multidisciplinary design agency Perky Bros, neatly communicates the experience, professionalism and advisory nature of Plow’s service, the commodities they manage and their renewable energy options through a logo-type built from a stencil cut serif typeface and apostrophe detail set across a stationery solution that utilises an unbleached recycled material choice and a website with a mixed fibre background.
As Managing Director of EDF Energy from 2000 to 2003 and more recently COO of Thames Water, Steve Shine has had a distinguished career in the utilities sector which culminated in an OBE for his services to the water industry in the Queen’s Birthday Honours list in 2010.
Design studio Analogue were approached by Steve to help articulate his ‘personal brand proposition’ and create a new look and feel to support his new business aspirations. The studio delivered a new visual identity solution that included a logo and stationery set with triplex and foil deboss detail.