Opinion by Richard Baird.
Hello Ruby is a Scandinavian company that offers an accessible and playful way for children to learn about technology, computing and coding, guided by Ruby, an illustrated character, and her animal friends. Founded in 2009, with the intention of being a small art project, and initially limited to a book, Hello Ruby has rapidly grown into a popular and comprehensive children’s computing brand, following a Kickstarter campaign in 2014.
Hello Ruby is a natural progression from the limited brick building tools of early learning and the spontaneity of drawing, to the infinite possibilities and creative freedom of the digital world. This step, and connection, proliferates Hello Ruby’s brand identity, developed by Finnish graphic design studio Kokoro & Moi, through brightly coloured blocks, hand cut paper-based type and pictograms, hand drawn illustration, and monospaced font. These unite work books and folders, business cards and website.
Selected by Richard Baird.
A round-up of some of the best logo, brand identity, print and packaging design projects from across New Zealand reviewed and published on BP&O. Featured studios include Marx Design, Inhouse, Richards Partners and Studio Alexander, and cover a variety of clients, industries, and categories, from food and drink to architectural studios. This collection encompasses simple logo and stationery projects, broader brand identity experiences and an annual report.
Opinion by Richard Baird.
Edouard Malingue Gallery exhibits work by emerging and established artists from around the world across its 6000 sq ft space in central Hong Kong. Through collaborations with international curators, and its own publications, alongside solo exhibitions, the gallery looks to introduce art into public spaces and to stimulate public discourse.
The gallery features an interior that juxtaposes the white unblemished walls and plinths you might expect from a modern art gallery with the irregular qualities and cool greys of cast concrete, exposed utilities, strip lighting above and grey tiles below. It also utilises a visual identity system developed by Swedish graphic design studio Lundgren+Lindqvist. This was launched to coincide with the gallery’s move to larger premises.
Lundgren+Lindqvist’s visual identity concept makes a connection between the three strokes of a simplified E and M (the initials of Edouard Malingue), the three words that make up the gallery’s name (Edouard Malingue Gallery) and its location on 33 Deux Veux Street. This is visualised as trisections through a grid system which underpins the print and website layout of custom typography, and informs the number folds across leaflets, letters and posters.