Mellbye is a Norwegian architecture firm founded in 1954 with a “mindset anchored in modernism”. Design studio Heydays created a new brand identity for the firm based around a geometric M symbol built from the initials of their two main services, architecture and interiors. Executed as a combination of blind deboss and die cut detail across a earthy and urban mix of brown and warm grey uncoated boards and fabric, and alongside a contemporary white ink print finish and grid-based layouts, the result is a modernistic reduction of form but expansion of meaning surrounded by a familiar architectural utility, form and texture.
Polish design agency For Brands were recently commissioned to create a new visual identity for Seam, a distributor of luxury clothing brands, that would convey a sense of craftsmanship and an eye for detail. For Brands mixes classic typographic detail with contemporary customisation delivered across tactile material choices with hand finished detail, fusing urban, craft and fashion sensibilities.
Jeremy Maxwell Wintrebert is a glassware designer and manufacturer currently working in France with a free hand glass blowing philosophy mastered while traveling internationally across the US and Europe.
Spanish design agency Hey recently developed a new visual identity solution for Jeremy that captures the heat, craft and art of glass blowing through a smart combination of colour and laser cut detail that gives the print work a scorched paper quality – an interesting way to capture the process of molten glass manipulation – the craft qualities of uncoated unbleached materials, coloured rubber bands and hand emboss detail and the juxtaposition of a stencil based industrial utility cut into the classic detail of a serif type choice.