MHM Architect is the studio of independent Canadian architect Maxine H. Marcovitch who, working with a team of professionals, trade and closely with clients, creates “beautiful, innovative, and unconventional architectural spaces.” The studio’s new brand identity, developed by 26 Lettres and which included a logotype, blind embossed business cards, portfolio with open stitch detail and website, delivers a familiar but appropriate resolution of architectural cues.
Opinion by Richard Baird.
Cerovski is a young Croatian print production studio that revels in the challenge of “nebulous finishing, microscopic editions, absurd materials and crazy deadlines”. Bunch worked with Cerovski to develop a new brand identity for the studio—which included a custom logotype and typeface, website, and a variety of printed collateral—that delivers a distinctive contrast of utility and creative flourish, technology and individualised service through custom typography, a number of material choices, spot colours and print finishes, and a personalised but digitally generated daily planner.
Hardhaus is a Norwegian specialist mountain sports retailer located in the alpine municipality of Sykkylven. Based around the concept of ‘technical durability’, Heydays developed a new brand identity solution for Hardhaus—which included a logo, stationery and website—that juxtaposes the utility of a heavy uppercase and stencil cut sans-serif—bold and ‘oversized’ in its execution in print—and the robust and hardy aesthetic of chipboard imagery, with the finer weight, contemporary on-trend and technological sensibilities of a very well rendered set of geometric and mono-line weight icons.
The result is a confident appropriation of a ubiquitous typographic feature, rooted in mountain wayfinding, and material texture, paired with a current illustrative approach, and resolved in a way that appears proprietary and achieves a clear communicative precision and relevant aesthetic impact.