BPO


Smets designed by Coast

Logotype and print with spray paint detail designed by Coast for Brussels based luxury department store Smets

SMETS is a luxury department store located in the heart of Brussels (with two more locations across Luxembourg) with over 3.500 square metres of fashion, design, art, food and beauty. Following last December’s BP&O review of the SMETS identity, independent design agency Coast has recently published some further images outlining how this new visual identity has been executed across a wider variety of collaterals and touch-points.

Continue reading this article


The Lollipop Shoppe designed by Studio Makgill

Print by Studio Makgill for designer furniture and accessories retailer The Lollipop Shoppe

Established in 2007 The Lollipop Shoppe is a contemporary retailer designer furniture and accessories located in Brighton, UK. With its own range in development and another store set for London they challenged Studio Makgill to develop an identity that could reflect their growing ambitions, convey a straightforward business nature and unify the shop’s modern and classic product ranges.

Continue reading this article