BPO


Marbella Club designed by Pentagram

Opinion by Richard Baird.

Logo designed by Pentagram for Spanish hotel, golf club and spa resort Marbella Club

Marbella Club is a hotel, spa and golf resort located in the Spanish coastal city of Marbella, on the shores of the Mediterranean sea. Built as the private residence of Prince Alfonso of Hohenlohe-Langenburg, and converted by the prince into an exclusive, private hotel and retreat in 1957, Marbella Club has a significant heritage, one that has played host to royalty, stars of the silver screen, and legends of the music business.

While perhaps some of the glamour of 1950’s and 60’s Hollywood has left us, Pentagram’s new brand identity treatment, directed by John Rushworth and coinciding with Marbella Club’s sixtieth birthday and recent refurbishment, captures some of the qualities of the period and confidently plays with nostalgia, glamour and legacy with a current precision. This occurs in print through texture, colour, photography and symbology, and online with a detailed timeline component.

Continue reading this article


Balclis designed by Mucho

Opinion by Richard Baird.

Graphic design by Mucho for Spanish auction house Balclis

Balclis is a leading Spanish auction house, founded in 1979, with a varied catalogue of antiquities including jewellery, fine art, books and furniture. Quick to recognise the changing nature of the market and the way that people engage with the auction process, Balclis moved from local business to secure international recognition. With this in mind, and to keep up with industry changes, the auction house engaged graphic design studio Mucho to redesign their visual identity and simplify experience. This included custom logotype, signage, editorial, business card and brochure, but also a revised and refined buying and selling process that is now more visual and understandable.

Continue reading this article