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Opinion by Richard Baird.
Drawing on his extensive experience as a successful CEO, one that spans 20 years in the corporate, private and public sectors of New Zealand and Australia, Bryan Pearson has developed a niche business that provides strategic leadership and support to CEOs. His brand identity, created by design and advertising studio Strategy, is informed by the personal skills and experience that defines his business, and reflects professionalism and integrity, through a typographical and material restraint and the tactical flourish and contrast of matt surfaces and a glossy print finish.
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