Opinion by Richard Baird.
Signet is a new pencil range developed by British home, outdoor and lifestyle retailer Pedlars, who applied their expertise to an own-brand product line following a lengthy international search for the perfect pencil. 100, the first of the Signet range and launched in November this year, is made from American basswood, finished in orange with a silver foil detail and crafted by a long-established family-run business in the Czech Republic.
Well Made Studio were given an open brief by Pedlars to select the pencil finish and develop a complementary visual identity and packaging treatment. Informed by modern typography from the mid-20th century with consideration given to future ranges, and using a bright orange board and white ink, the studio looked to create a solid and minimal solution that would stand out from what they describe as a market of fussy vintage-inspired competitors.