Single Origin is a Sydney-based coffee specialist with a roast works in Botany and a cafe in Surrey Hills. Single Origin approached Maud to create a brand identity solution—which included logo design, stationery and packaging—that would reflect the low-key nature of the brand, the founders’ desire to avoid any notion of commercialism and help them expand into new markets. In a ‘category rife with style over substance’, Single Origin is described by Maud as a ‘beacon of integrity’.
“41 Birmingham is a boutique apartment development in Alexandria, a suburb undergoing a renaissance in the south of Sydney. What began as the manufacturing centre of the colony of New South Wales is being transformed into a thriving hub of Sydney’s clever, artisan economy.” Surry Hills based graphic design studio Garbett, formerly Naughtyfish, were “engaged to create the marketing campaign which comprised of the visual identity, brochure, website, print & digital advertising, art direction, styling and together with SJB architects, the design of the display suite.”
Insiders is the membership program of Sydney Opera House launched to nurture customer loyalty, increase market share and raise the frequency of attendance through priority booking, discounts, dress rehearsal ‘sneak peeks’ and invitations to meet staff and artists.
Multidisciplinary design agency Garbett, formerly Naughtyfish, were recently commissioned to ‘evolve’ the Insiders visual identity, positioning it as a retail product with greater focus on communicating the value proposition for members, to meet the changing focus of the Sydney Opera House program and represent the shifting perceptions around the brand. The project involved trademark design, posters, welcome pack, brochures, membership card, digital advertising and brand guidelines.