The Marshmallowist by Veronica Lethorn
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, Colorplan Papers and Boards, Colour in Use: Pastels, Confectionery Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed in London, Food Logos and Packaging Design, Food Packaging, Food Photography, From Australia, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logotypes, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sweet Packaging, Typography, Uncoated Papers & Cards Comments Off on The Marshmallowist by Veronica LethornOpinion by Richard Baird.
The Marshmallowist is an artisisanal marshmallow brand founded by Oonagh Simms, a pâtissier and chocolatier trained in Paris. She creates what are described as decadent and sophisticated flavour combinations, and sells these from her Portobello Market stall in London, at fashion events, festivals and shops internationally, including Selfridges and Harvey Nichols.
Scottish graphic designer Veronica Lethorn, who is currently based in Melbourne, worked with Oonagh Simms to rebrand The Marshmallowist. This extended to positioning, with a focus on the premium market, and included logotype, customised typography, photography, packaging, print communication and business cards, with window illustration, art direction and product photography by Eve Warren. Together, these were designed to convey a fun and adventurous personality.
Allsorts designed by Bond
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Confectionery Packaging, Designed by Bond, Designed in Helsinki, Food Logos and Packaging Design, From Scandinavia, Illustration, Minimal Package Design, Packaging Design, Packaging Design Blog, Sweet Packaging, The Best Packaging of 2013 Comments Off on Allsorts designed by Bond 
Lovely new packaging design by Helsinki based studio Bond for liquorish confectionery brand Allsorts that brings the “distinctive shapes and colours of the liquorice into the forefront of the design” with simple, iconic geometric illustrative detail and a bright colour palette, enhanced by the black background of a card box structural solution. An approach described by Bond as resulting in a “bold and playful packaging design that allows consumers to easily identify the different varieties.”
Jealous Sweets designed by B&B Studio
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Design Opinion, Design Reviews, Designed by B&B Studio, Designed in London, Die Cut Design Detail, Gold Foil, Graphic Design, Illustration, Luxury Logos and Packaging Design, Packaging Design, Packaging Design Blog, Packaging News, Sweet Packaging, The Best Packaging of 2013, Typography Comments Off on Jealous Sweets designed by B&B Studio 
Jealous Sweets is a gelatine and gluten-free confectionery range made with natural fruit juices and no artificial flavours or colours. Design agency B&B studio were recently commissioned to develop a new visual identity and packaging solution for the range that would focus more on its premium position and purity of ingredients. Developed under the theme of ‘covetable candy’ – “a concept that we visualised using a precious jewel icon and a characterful Magpie with an eye for something special”, B&B’s solution juxtaposes classic flourishes and plenty of unprinted space with bright contemporary colour and illustrative detail.
