Minna Palmqvist designed by Bedow
Posted: Filed under: Fashion, Fonts in Use, Logo Reviews | Tags: Bag Design, Black and White, Blind Emboss, Brand Guidelines, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Designed by Bedow, Designed in Stockholm, Fonts in Use: Circe, Fonts in Use: Maiola, From Scandinavia, Label Design, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Sans-serif Logotypes, Swedish Design, Swing Tag Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Tote Bag Design Comments Off on Minna Palmqvist designed by BedowOpinion by Richard Baird.
Minna Palmqvist is described by Bedow, the studio behind her new visual identity as a “critical, Swedish fashion designer”. Following the completion of a masters degree at Stockholm’s Konstfack College of Arts in 2009 Minna launched her own label to further develop her ‘Intimately Social’ series, “an evolving constant challenging the traditional fashion seasons and exploring the obsession with the female body, by merging social commentary with fashion and art.”
Bedow created a new brand identity solution for Minna that reflected these themes by taking a ubiquitous and expected female symbol, splitting it into to two components and tieing it to the physical and functional details of the collateral and garments.
Bundle designed by The Company You Keep
Posted: Filed under: Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Business Card Design, Design For Print, Designed by The Company You Keep, Embossed Business Cards, From Australia, Graphic Design, Logo Design & Branding Blog, Logo Opinion, Logos, Sans-serif Logotypes, Stationery Design, Swing Tag Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013 Comments Off on Bundle designed by The Company You Keep 
Bundle is a service established by Sarah Cole that provides mums-to-be with a curated bag containing everything they need for their stay in hospital. Melbourne based design studio The Company You Keep (TCYK) developed a visual identity for Bundle that, through colour, bold sans-serif typography, the high quality perceptions of embossed and debossed print work and plenty of space, reflects the quality of the products and the “softness, tranquility and security” that the service aims to help with during the “frenzy of birth”.
The Fableists designed by Freytag Anderson
Posted: Filed under: Fashion, Logo Reviews | Tags: Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Business Card Design, Design For Print, Designed by Freytag Anderson, Designed in Glasgow, Ecological Branding and Packaging, Fluorescent Ink, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Sans-serif Logotypes, Scottish Design, Stationery Design, Swing Tag Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Unbleached Materials, Uncoated Papers & Cards Comments Off on The Fableists designed by Freytag AndersonOpinion by Richard Baird.
The Fableists is a children’s clothing company that creates quality basics, predominantly unisex, designed to last with ‘punk rock flair’ and utilitarian, vintage clothing and work wear influence. Their products are underpinned by a sustainable brand philosophy that pays and treats their suppliers fairly, considers its impact on the environment and aims to educate buyers on the complete life cycle of their collections.
Design agency Freytag Anderson developed a new brand identity for the Fabelists which extended to business cards, tags and stationery. This draws together and communicates the brand’s flair, the clothing’s utility and the reduced environmental impact of production through a simple and precise communicative combination of a bright contemporary fluorescent green and the energy of a lightning F motif, the consistency, efficiency and reliability of an uppercase sans-serif, the textures and mixed tones of three different unbleached, uncoated material choices, and the economy of single and two ink print production.
