Established by Goldsmiths graduate Holly James earlier this year, Feral Sphere is a UK-based fashion label that creates simple, colourful and comfortable clothing and accessories made from organic cotton using 100% renewable solar and wind energy. The label’s brand identity and packaging solution, created by Mind Design working in collaboration with illustrator Lenia Hauser, was “inspired by Japanese Shinto spirits and the ghost in the TV series ‘Lost'” and utilises what Mind describe as a ‘many logos and none solution’, a technical typographic detail, an earthy material choice and the contemporary economy and impact of a green and black ink combination.
Antler is a British luggage brand and manufacturer that creates stylish, practical, lightweight and sturdy travel solutions “full of design and innovation” drawn from over a 100 years of experience within the industry. Mammal, the design agency behind the brand’s new visual identity, describe Antler, prior to the rebrand, as ‘stagnant’, appearing tired and old-fashioned while its competitors were “surging ahead with growth, innovation, brand awareness and credibility.”
Mammal developed a new visual identity solution for Antler that juxtaposes the old characters of a new logotype with contemporary campaign photography by Matthew Shave and a sans-serif headlines, that brings it up to date without disregarding its significant history.
Salvatierra specialises in the production and exportation of Latin American organic premium goods such as coffees and cookings oils to South Korea. The packaging for these ranges, developed by Anagrama, is an unusual mix of utility, provence and quality delivered through the typographic economy of a single condensed uppercase sans-serif, the use of plenty of unprinted space, flags, a contemporary mono-line weight logo, the flourish of neon coloured papers and the perceived luxury of a small gold foil detail.