Gallery & Co. by Foreign Policy, Singapore
Posted: Filed under: Art and Design, Graphic Design Reviews, Logo Reviews | Tags: Art Gallery Logos and Brand Identities, Bag Design, Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Foreign Policy, Designed in Singapore, Fonts in Use: GT Pressura, From Asia, Geometric Pattern, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Patterns, Poster Design, Sans-serif Logotypes, Sans-serif Typography, Swing Tag Design, Type Foundry: Grilli Type, Type Foundry: Swiss Typefaces, Typography, Uncoated Papers & Cards, Wordmark Design Comments Off on Gallery & Co. by Foreign Policy, SingaporeOpinion by Richard Baird.
& Co. links museum shop, a food and drink retailer and cafe housed within the National Gallery Singapore. These share a brand identity designed by Singapore-based graphic design studio Foreign Policy, built around the basic foundations of modern art and design; primary colour, geometric form and repetition, and Grilli Type’s GT Pressura. This runs across and unites a variety of printed materials that includes, but is not limited to, vouchers, packaging, swing tags, uniforms and posters. Although launched in 2015, Foreign Policy recently documented and published the work, which coincided with the launch of their new website.
John Lewis Childrenswear by Charlie Smith Design, UK
Posted: Filed under: Fashion, Logo Reviews, Retail | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Charlie Smith Design, Designed in London, Fonts in Use: Gill Sans, Graphic Design, Graphic Design Blog, Label Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Flexible Logos, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Retail Logos, Sans-serif Typography, Swing Tag Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, Typography Comments Off on John Lewis Childrenswear by Charlie Smith Design, UKOpinion by Richard Baird.
London-based studio Charlie Smith Design worked with British department store John Lewis to develop the visual identity system and packaging for their childrenswear department. The system needed to appeal to girls and boys aged from 2 to 14 (and presumably their parents), and connect a broad range of accessories and garments that included denim, swimwear, shoes and underwear.
The result is as a contemporary and playful typographic treatment across tags that use arrangement to call out gender, colour to identify different sizes, and materiality to establish a useful communicative contrast yet visual continuity throughout.
Helbers by Only, United Kingdom
Posted: Filed under: Fashion, Fonts in Use, Graphic Design Reviews, Logo Reviews, Material & Print Specs | Tags: Art Direction, Black Block Foil, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Colorplan Embossed Paper, Colorplan Papers and Boards, Coloured Paper, Copper Block Foil, Custom Typefaces & Logotypes, Design For Print, Design News, Design Opinion, Design Reviews, Designed in Leeds, Fedrigoni Papers & Boards, Fonts in Use: Pitch, G.F Smith Papers & Boards, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimalist Brand Identities, Responsive Websites, Swing Tag Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Type Foundry: Klim Type Foundry, Typography, Uncoated Papers & Cards, Website Design Comments Off on Helbers by Only, United KingdomOpinion by Richard Baird.
Helbers is a Parisian menswear label created by Paul Helbers, the former Head of Menswear at Maison Margiela and ex-Menswear Director at Louis Vuitton. The label has a carefully curated lookbook of garments and footwear with an unpolished elegance, and feature a subtle contrast of materials. Helbers has secured early acclaim for his AW16 collection, and is due to appear in stores around the world in the coming weeks.
Paul worked with Leeds-based graphic design studio Only to create a brand identity that would clearly express the meeting of what the studio describe as the contemporary and the antiquarian, craftsmanship and utility. This is visually articulated in the simplicity and materiality of identity, type contrast and a limited colour palette that runs across a variety of assets. These included tags, labels, stationery, business cards, hangers, packaging, lookbook and responsive website.
