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Smithey Ironware Company by Stitch, United States

Opinion by Richard Baird.

Brand identity and tags with green paper and white ink detail for Smithey Ironware Company by Charleston based Stitch, United States

Smithey is an ironworks producing kitchenware from its location in Charleston, South Carolina. Smithey’s first product, a 10 inch skillet, features a smooth, non-stick cooking surface, created using a handcrafted method of finishing and polishing. This process was developed in response to the rough, coarse and sandpaper-like finish that proliferates the ironware market, which creates an uneven surface temperature, makes it difficult to cook with and uses a lot of energy.

Stitch Design Company, also based in Charleston, worked with Smithey to develop a visual identity that would extend across website, print communication and tags. Much of this is informed by the robust and crafted qualities of Smithey’s products, but also builds in a touch of character. This is expressed through type, materiality and motif.

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Wadha by Two Times Elliott, United Kingdom

Opinion by Richard Baird.

Branding for Doha based fashion brand Wadha by Two Times Elliott, United Kingdom

Wadha is a Islamic fashion brand for women, established in 2010 in the city of Doha, Qatar, by Wadha Al Hajri. Garments by Wadha are characterised by unique fabrics and cuts, contemporary, clean and slightly irregular shapes, and single colour. This aesthetic is reflected throughout Wadha’s brand identity, designed by British graphic design studio Two Times Elliott, not only in typographic form and a solid colour palette but also in material choice, print finish and structure. This links assets such as notecards, bags, tags and business cards.

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Farah by Post, United Kingdom

Opinion by Richard Baird.

Branding for UK men's fashion brand Farah Farah by graphic design studio Post

Farah is a men’s fashion brand with a seasonal catalogue of shirts, polo shirts, knitwear, jackets, footwear, bags and accessories available online and from high street and department store premises in the United Kingdom. Following two years of collaboration, London based graphic design studio Post were commissioned by Farah to refresh its visual identity, from tags, retail concept, internal communications and art direction, to stationery, business cards, brand book and signage.

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