The Practical Man by Garbett, Australia
Posted: Filed under: Fashion, Logo Reviews, Sport | Tags: Best Awards Winners, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Business Card Design, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Garbett, Designed in Sydney, Edge Painted Detail, Fashion Store, From Australia, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Opinion, Minimal Design, Minimal Logos, Postcard Design, Sans-serif Logotypes, Stationery Design, Still Life in Brand Identity Design, Swing Tag Design, The Very Best of 2015, Tote Bag Design, Visual Identity Design Blog Comments Off on The Practical Man by Garbett, AustraliaOpinion by Richard Baird.
The Practical Man is an online retail destination for men’s sports style and fitness, activewear and equipment, but also editorial content that covers reviews, fitness-focused travel guides and in-depth insight into new brands. It curates a catalogue of world-leading products that exist at the intersection of fashion and sports performance, designed by innovative and passionate brands with progressive approaches.
Australian graphic design studio Garbett worked with The Practical Man to develop a brand identity and visual language that would expresses their unique perspective on men’s performance style. This extended to swing tags, business cards, packaging, a series of still life images and website developed by Sons & Co.
The Factory by Ghost, United States
Posted: Filed under: Fashion, Fonts in Use, Logo Reviews | Tags: American Design, Bag Design, Black Paper, Box Packaging, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Colour in Use: Black, Design For Print, Design Opinion, Design Reviews, Designed by Ghost US, Die Cut Design Detail, Edge Painted Detail, Fashion Store, Fonts in Use: Brandon, Fonts in Use: Courier, Gold Foil, Graphic Design Blog, Logo Design & Branding Blog, Logo Designs, Logotypes, Luxury Logos and Packaging Design, Neon Sign Design, Sans-serif Logotypes, Swing Tag Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, Typography, White Block Foil, White Ink Comments Off on The Factory by Ghost, United StatesOpinion by Richard Baird.
The Factory is an Oklahoma based fashion retailer, inspired by the energy and attitude of the people of Manhattan, Los Angeles and Tokyo, that mixes streetware with high fashion garments, shoes and accessories. Think ripped jeans, vintage purse and Louboutins. American graphic design studio Ghost worked with The Factory to develop a brand identity concept, which went on to include logotype and logo applied to business cards, tags, packaging and signage, underpinned by the concept of the store and compliments its interior design.
From Babies With Love by Paul Belford Ltd, United Kingdom
Posted: Filed under: Logo Reviews, Retail | Tags: Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, British Design, Business Card Design, Charity & Noneprofit Logos, Coloured Paper, Design For Print, Design Opinion, Design Reviews, Designed by Paul Belford Ltd, Designed in London, Envelope Design, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Not for Profit Design, Postcard Design, Stationery Design, Swing Tag Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Very Best of 2015, The Very Best of BP&O, Typography, Unbleached Materials, Uncoated Papers & Cards Comments Off on From Babies With Love by Paul Belford Ltd, United KingdomOpinion by Richard Baird.
From Babies With Love is an organisation that sells organic baby clothes, blankets and accessories, as well as a range of greetings cards online. The money raised from the sale of these goes to SOS Children’s Villages, a scheme that supports babies who have lost parents to war, famine, disease or poverty, by placing them with families and within communities that are safe and stable.
London based Paul Belford Ltd. worked with From Babies With Love to develop a brand identity treatment that, through a simple postmark device and a series of animal collages created from recycled postal materials, finds a way to bridge online shopping and the aid sent abroad, and draws a playful and distinctive character from utility. This runs across envelopes, business cards, tags and website. This post was updated June 2016 and October 2017 with new images.
