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The Practical Man by Garbett, Australia

Opinion by Richard Baird.

Branding for sports and fashion retailer The Practical Man by Australian graphic design studio Garbett

The Practical Man is an online retail destination for men’s sports style and fitness, activewear and equipment, but also editorial content that covers reviews, fitness-focused travel guides and in-depth insight into new brands. It curates a catalogue of world-leading products that exist at the intersection of fashion and sports performance, designed by innovative and passionate brands with progressive approaches.

Australian graphic design studio Garbett worked with The Practical Man to develop a brand identity and visual language that would expresses their unique perspective on men’s performance style. This extended to swing tags, business cards, packaging, a series of still life images and website developed by Sons & Co.

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The Factory by Ghost, United States

Opinion by Richard Baird.

Branding for Oklahoma City fashion store The Factory graphic design studio Ghost

The Factory is an Oklahoma based fashion retailer, inspired by the energy and attitude of the people of Manhattan, Los Angeles and Tokyo, that mixes streetware with high fashion garments, shoes and accessories. Think ripped jeans, vintage purse and Louboutins. American graphic design studio Ghost worked with The Factory to develop a brand identity concept, which went on to include logotype and logo applied to business cards, tags, packaging and signage, underpinned by the concept of the store and compliments its interior design.

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From Babies With Love by Paul Belford Ltd, United Kingdom

Opinion by Richard Baird.

Visual identity and illustration designed by Paul Belford Ltd. for organic baby clothing business From Babies With Love

From Babies With Love is an organisation that sells organic baby clothes, blankets and accessories, as well as a range of greetings cards online. The money raised from the sale of these goes to SOS Children’s Villages, a scheme that supports babies who have lost parents to war, famine, disease or poverty, by placing them with families and within communities that are safe and stable.

London based Paul Belford Ltd. worked with From Babies With Love to develop a brand identity treatment that, through a simple postmark device and a series of animal collages created from recycled postal materials, finds a way to bridge online shopping and the aid sent abroad, and draws a playful and distinctive character from utility. This runs across envelopes, business cards, tags and website. This post was updated June 2016 and October 2017 with new images.

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