Opinion by Richard Baird.
Atelán works within the luxury fashion industry and are constantly searching for new emerging talent with a unique style and vision. They work with photographers, models, stylists, hair and makeup artists to create unique environments, events, exclusive retail opportunities and brand awareness campaigns for local and international designers looking to enter or grow within the Latin American market. Design studio Firmalt were commissioned by Atelán to develop a brand identity treatment that would capture their dual nature as a representative of an exclusive community of designers and of those looking to find and buy into new fashion brands. The project included swing tags, labels, business cards, promotional cards and packaging.
Folk is a British contemporary menswear, womenswear and footwear brand, founded in 2001, with stores across London, one in Amsterdam and collections that are stocked internationally. Folk describes its pieces as simple everyday wear with subtle, innovative and playful detailing with a focus on custom fabrics and unique trims. These values are reflected throughout its brand identity, created by IYA Studio over the course of 7 years. The studio continues to be responsible for developing and managing Folk’s identity, including its brand strategy and art direction, campaigns, retail interiors, packaging and website design, and more recently a series of block foil collection launch invitations.
Scotland Can Make It! is a limited edition collection of souvenirs, created by leading Scottish designers and artists in collaboration with manufacturers from across the country, for the Glasgow 2014 Commonwealth Games. The souvenirs are described by Graphical House, the design studio behind the collection’s brand identity and website, as being part of a programme of events that celebrate ‘Scotland’s cultural heritage, creative practice, skill and production’, and are available online and from a pop-up shop located on Glasgow’s Osborne Street during the summer.