7GigaCloud is a Saudi Arabian IT consultancy founded in 2011 by Ahmed Al-Okaili that advises companies on the utilisation of technology and delivers staffing support to both local and global business. 7GigaCloud’s visual identity, designed by supermodernist design agency Face, juxtaposes a bold but simple logo-type with fine line detail confidently executed as a silver block foil and UV varnish treatment across the stationery and collateral.
Privacy International is a UK based non-profit organisation established in 1990 to monitor the security intrusions of governments and business, increase the awareness of data protection concerns and establish ‘new forms of privacy advocacy’ at an international level. Made up of computer professionals, academics, lawyers, journalists and human rights campaigners the organisation has worked on initiatives across fifty countries and is funded by British privacy activist Simon Davies.
Design Studio This Is Real Art, now Paul Belford Ltd, worked with Privacy International to develop a new visual identity. The result blends a redacted visual device, synonymous with restricted government intelligence, a simple perforated material treatment, patterns and webcam stickers to make global security relevant and understandable at a personal level.
Inspiron is a PC, laptop and all-in-one range from electronics manufacturer and on-line retailer Dell. UK and US based multidisciplinary design studio Dowling Duncan, now Mucho, working in collaboration with Dell’s Visual Identity and Brand Experience team, developed a new packaging system for the Inspirion range confidently mixing technological cues, functionality and a craft-like aesthetic.