Acer is a Chinese manufacturer of computer components and peripherals, originally developing low end products it has moved its position to focus more on the middle market and the exportation of its own range internationally. Recently they underwent a restructuring with the chairman Gianfranco Lanci resigning and replaced by JT Wang who has started his new position with a review of the company’s corporate logo.
After the speculation of last week, Google has started rolling out a new version of their logo designed by Office. Although a bit paler than the mock-up we did last week this is a significant improvement, you can read BP&O’s earlier review here.
More brand identity design work featured on BP&O: